Playstation Home- Xi- I guess I'll explain this one, since it works better with context. So. PS3's online service includes a free area called Home to roam around in and meet people. Originally it was just an area that included a theater that played trailers, a bowling alley with a bowling mini-game, a pool one, as well as arcade units with brickbreaker and a dumbed down echochrome. There was also a mall to go and buy stuff for Home, as well as chess there.
A few months ago it was all revamped. They changed the look and added a bunch of new shit, as well as spaces for games like RE5, Warhawk and other games, each with minigames of their own.
However, they ALSO added an ARG called Xi, which was basically a long series of mini-games and riddles with a longrunning plot. The basic story stuff were rewarded with fragments, the challenges were rewarded with butterflies.
Butterfly 18 involved the most awesome, most hilarious, most retarded global scavenger hunt ever. I'll take you through step by step.
Step 1: Simple enough. The Hub had a link to an origami puzzle that you could print out. When folded, it spelled out wired.co.uk, where there was an article about Xi on the website.
Step 2: The article had an embedded picture of a maze in it. However, the maze was just a red herring, and thanks to the wonderfulness of pattern recognition we get...
http://img211.imageshack.us/img211/4522/xi1.jpgAfter a bit of searching, KLue ends up being KLue Magazine, a Malaysian pop culture magazine.
Step 3: This is where I was able to get on my own. This is also where it gets funny. After about 24 hours of searching the KLue website fruitlessly, with lots of false leads (A photo of the current issue hinted at whats on Page 19, but Page 19 is not on the website), someone e-mails the editor of KLue, who responds back that the ad that was supposed to run on page 19 was bumped to page 21 at the last minute. Said ad appears to be another puzzle, and the editor graciously e-mailed the ad to the person. So this is something that probably only someone who had gotten the actual print copy would have been able to find out.
The puzzle was a large table of random elements, with numbers running along the top and the right side. Someone figured out that if you filled in the intersecting squares where the numbers added up to the element in the box's atomic number (or weight, can't remember), it spelled out the next clue...
http://img211.imageshack.us/img211/9335/xi2solved.jpgStep 4- This is where everyone remained stuck for another 48 hours. People e-mailed staff of Timeout NY, Chicago, etc, asking if they had a copy of the recent Mumbai issue. Nope. Tons of crazy theories were thrown around, the website was scoured over, the site's internal search engine got a good workout, nothing. Finally, someone got a hand on an actual copy. There was an ad with the picture building sign with Xi symbol and the caption "Look behind you, now." Unfortunately, I don't have a copy of the ad.
EDIT:
http://img211.imageshack.us/img211/2347/xi4.jpgStep 5- The building turned out to be the Royal Exchange in London. Looking at Googlemap's streetwalk proved fruitless. All you could make out were two indistinct buildings. It took someone actually going down there and looking at the area to pull this one off. Said hero discovered that the two buildings in streetwalk had nothing to do with it... but there was a chocolatier NEXT to them that had an odd crossword puzzle in the window! One cameraphone picture later...
http://img211.imageshack.us/img211/4012/xi3.jpg (Forgive my crappy mouse penmanship)
Step 6-
www.ebcdl.net ended up being the last leg of the journey. Looking at the sourcecode, all the dimensions are there, but you had to find them. Luckily, someone who was browsing from his PS3 said that he could see Dimension 3 but not 1. Print Preview ended up having the last one, so the answer to this whole mess is canada483.
I have to say one thing. This was one crazy awesome community building exercise for the Home community. Every region chimed in and helped out, and between two foreign print magazines, a chocolate store in London and Wired UK, it utterly engrossed the community for ~84 hours.
My brain needs rest.