I like Mark Cuban and his dedication to spending money to put a good team in his home city is a big part of the reason why I like the Mavs. Also, letting the original owner touch the trophy first (That old man nearly cried) was really classy. Fuck the haters.
The Heat.... man. They tried really hard to embrace their role as the Villains, which is pretty absurd, because if you look at the roster, Dwyane Wade's got his father issue which I think everyone likes. Chris Bosh has always been a really likable dude. Mike Miller is a really likeable dude. Eric Spoelstra seems incredibly nice. This isn't a team of villains.
LeBron.... I'm done defending. That "Y'all still be poor" nonsense he spouted at the last press conference was probably what finally did it in for me. Kid has a lot of growing up to do.