Money's not my biggest concern, or I wouldn't've quit my former job without a new one lined up.
These jobs have a lot more creative leeway. The top contender for my interest right now, for example, involves managing trade shows -- coordinating arrangements, directing the creative work, showing up to set up and see the show done right, etc. So it has some cool things for me: authority, travel, events. (I had originally applied for the position managing the Game Developers' Conference which would have been -awesome-, but it looks like they've already found someone. Oh well.)
Not to say that the money isn't nice, too, of course. But I can't work just for good money. I don't have enough work ethic for that.