Certainly a subject worth discussing, at the very least.
Unfortunately, I'm not sure about an actual solution. Valve has posited an interesting idea or two (DotA2 being F2P for people who aren't dicks, for example) but, to a degree, I think this is a problem of community and, to some degree, needs to be addressed at that level.
Following the Cross Assault debacle, it is somewhat distressing to see how many people not only condone this sort of behavior, but, in fact, encourage and embrace it. That's how the fighting game community is! We're proud of being "real!" Why should we coddle all of these "everyone's a special snowflake baby generation."
This particular EC circled around the LoL forums for quite a while, with a lot of people endorsing the ideas, but, at the same time, there was an equal amount whose opinion was more or less "toughen up, babies" and "it is just the internet!"
It is somewhat sad to see that, in this age, where the internet makes up a very real portion of many people's lives, where your cyber-life and real-life and can be quite interconnected, people are willing to so thoughtlessly ignore that your internet life and real life aren't really that separate anymore.