Speaking of entitlement and incandescent rage, here's a Brony getting mad that Hasbro isn't marketing My Little Pony to it's "true" audience.
https://youtu.be/GEAOMJTLajc
Oh god, that entire video.
He gets angry at the implication that Twilight Sparkle likes books. Seriously?
"Hasbro, you're never going to make any money unless you understand your core audience" (followed by 5 seconds later) "Anyway, go buy it, it's still fun."
Not only that, but the business model isn't exactly new. I know a lot of much older folk who watched Powerpuff girls; it was a good show. If I actually saw someone with powerpuff girl merchandise though? Like a lunchbox or a backpack? Chances are it was a girl under the age of 7.